Terms of Use

By accessing pryor.com.co (the "Site"), you agree to be bound by these Terms of Use. If you do not agree, please do not use the Site.

1. Nature of the Site

This Site is a personal brand and editorial platform operated by Juan C. Pryor. It contains professional background information, editorial commentary on the Latin American fintech and financial services industry, and company profiles for informational purposes. The Site does not constitute a financial advisory service, investment adviser, broker-dealer, or any other regulated financial service.

2. No Financial or Investment Advice

All content on this Site — including company profiles, editorials, and analysis — is provided for informational and educational purposes only. Nothing on this Site constitutes investment advice, a recommendation to buy or sell any security or financial instrument, or an offer to provide financial services.

Company profiles and assessments represent personal editorial opinions based on publicly available information at the time of writing. They may be incomplete, contain errors, or become outdated. You should not make investment or business decisions based solely on content found on this Site.

Always consult a qualified financial, legal, or professional adviser before making investment or business decisions.

3. Accuracy of Information

While I make reasonable efforts to ensure the accuracy of the information published, I make no warranties or representations — express or implied — regarding the completeness, accuracy, reliability, or suitability of any content. Financial data, valuations, and company details are sourced from public information and may not reflect current conditions.

4. Intellectual Property

The original written content on this Site — including company profiles, blog posts, and editorial commentary — is the intellectual property of Juan C. Pryor. You may quote brief excerpts for non-commercial purposes with appropriate attribution and a link back to the original page. Reproduction of substantial portions of content without written permission is prohibited.

Company names, logos, and trademarks referenced on this Site belong to their respective owners. Their presence does not imply affiliation with or endorsement by those companies.

5. External Links

The Site may contain links to third-party websites. These links are provided for convenience only. I have no control over the content of those sites and accept no responsibility for them or for any loss or damage that may arise from your use of them.

6. Limitation of Liability

To the fullest extent permitted by applicable law, Juan C. Pryor shall not be liable for any direct, indirect, incidental, consequential, or punitive damages arising from your use of — or inability to use — this Site or its content, even if advised of the possibility of such damages.

7. Governing Law

These Terms are governed by the laws of the Republic of Colombia. Any disputes arising in connection with these Terms shall be subject to the exclusive jurisdiction of the competent courts of Bogotá, Colombia.

8. Changes to These Terms

I reserve the right to update these Terms at any time. Changes will be reflected in the "Last updated" date above. Continued use of the Site after any update constitutes your acceptance of the revised Terms.

9. Contact

Questions about these Terms? Reach me at juan@pryor.com.co.